theBalm Cosmetics boasts a complete line of high-quality, cruelty-free color cosmetics. Its multi-use, mega fabulous products have become its calling card, perfect for women on the go. Recognized for its vintage-inspired packaging, theBalm resonates with their customers by delivering cheeky messaging centered around women empowerment.

Website

http://www.thebalm.com

External link for theBalm Cosmetics

Industry

Manufacturing

Company size

51-200 employees

Headquarters

RENO, NV

Type

Privately Held

Founded

2004

Marissa Shipman

Founder, theBalm Cosmetics

San Francisco, CA

Marissa Shipman is the founder and CEO of theBalm Cosmetics. She was born in NYC, attended Tulane University and currently resides in San Francisco with her family. TheBalm began over a decade ago when Marissa, armed with a love for cosmetics, bought 11 books at amazon.com on how to make makeup. Her degree in Theatre didn't help when it came to reading the chemistry formulas, however, she was able to master one...shea butter, beeswax and castor oil (a.k.a, lip balm) and theBalm was born. Over the next nine years a full line of fabulous products emerged. Today, amazing makeup coupled with three main principles... smart packaging, women empowerment and duality have led to global expansion and success for company. Currently, you can find theBalm in 48 countries around the world.